3.25.2011

DILUTION CLAIM

(INTELLECTUAL PROPERTY LAW) - AÇÃO DE DILUIÇÃO DE MARCA (uso indevido de marca registrada em produto de outra classe): a subset of trade mark law which forbids the use of a famous trade mark in a manner that reduces the mark's uniqueness or distinctive character.
E.g.: The use of the famous NIKE trade mark on poorly-made bicycles was the subject of a dilution claim.