1.29.2010

CHOQUE CULTURAL

Quando eu trabalhava como tradutora em uma grande empresa de seminários e recursos humanos no Brasil, o presidente norte-americano costumava dizer a cada notícia boa:  “I am excited! These are exciting news!”
Um estudante de inglês desavisado poderia ficar chocado com esse “Formidável! Ótimas notícias”.

Brasileiros já foram apresentados na Venezuela como “aquele pessoal que come abacate com açúcar”!

Em Londres, uma brasileira resolveu incrementar o churrasco caseiro com alguns espetos de coração de frango. Foi um escândalo! Os ingleses ficaram chocados ao ver alguém comer coração de galinha!

Pois é: choque cultural é isso!

BOGUS = CONTERFEIT = PHONY = FALSE>< AUTHENTIC = GENUINE = REAL

adjective = not genuine; spurious; Fraudulently or deceptively imitative: counterfeit, fake, false, fraudulent, phony, sham, spurious, suppositious, supposititious.

Obama's bogus job summit announcement. = What do you do when you need to act like you are doing something but you are actually not doing anything? Call a summit. President Obama plans to hold a White House forum on job creation next month, an attempt to signal his concern about the growing ranks of the unemployed and build consensus on future action to stoke the economy. The summit will bring together small-business owners, corporate executives, economists, financial experts and union leaders to discuss ideas for accelerating job creation during the worst labor market conditions in a generation, Obama said Thursday. (http://www.narbosa.com/2009/11/obamas-bogus-job-summit-announcement.html)

Computer programs: Not working. Court Halts Bogus Computer Scans = According to the FTC, the scheme has tricked more than one million consumers into buying computer security products such as WinFixer, WinAntivirus, DriveCleaner, ErrorSafe, and XP Antivirus. The court also froze the assets of those responsible for the scheme.

Bogus callers: Most people who call at your home will be genuine. But sometimes, people turn up unannounced with the intention of tricking their way into your home to steal your valuables and money. It's a common scenario: somebody knocks on your door and tells you their car has broken down, and asks to use your phone to call the recovery service. Whilst inside your home, they distract you and steal your belongings.The only problem? It's a scam.
Source: Various,

1.20.2010

TABLE OF MATHEMATICAL SYMBOLS

= equality: is equal to; equals
≠ inequation: is not equal to; does not equal
[More...   http://en.wikipedia.org/wiki/Math_symbols]

LONGEVITY =/= LENGTH

(noun): A long life, the length or duration of a service.
            Usage: Longevity has two specific meanings. The first is the length of life, but the noun specifically refers to a life that is already quite long. "She has enjoyed health and longevity" means that her life has extended farther than most in terms of length. In a second context, generally in employment, longevity refers to the length or duration of one's tenure in a certain capacity. Employee bonuses based on longevity are given in larger amounts to those who have spent the most time with the company.
           Suggested Usage: It's easy to use the word longevity incorrectly, since it appears by its nature to refer to length. "I didn't enjoy the longevity  length of that church service!" you might say as you walk into the parking lot after a two-hour sermon. Feel free to misuse it if you must, but enjoy the benefits of longevity (that is, a long and fruitful life) as you increase your lexicon to include correct words and definitions. The longevity -- er, length -- of your personal vocabulary list absolutely depends on it.
Source: YourDictionary

1.10.2010

TRANSIENT

(adjective)  Brief, transitory, temporary.

Transient is a word that describes the ephemeral state of something -- that is, it is not meant to last. The object described by the word exists only for a brief period of time, either in its physical form or in a certain time and place. More often than not, the "thing" being referred to is a person or group of people. The student population at a college is transient; they are only around for a few years. In its noun form, a transient is a person (a laborer or even the homeless) not expected to stay for too long in one place.

"Transient population leaves elderly alone: It's a symptom of the transient population. What we're seeing is family units are not staying together - a combination of the job market, the housing market. A whole number of factors come into play here. “

“For the purposes of this information sheet, a transient construction site is where short duration construction work is carried out by people working at one or many locations (typically short duration work covers work of up to a week’s duration). For example, emergency works, small-scale maintenance at fixed premises, maintenance work carried out by or on behalf of utilities, etc. Construction work of a longer duration carried out while moving over a continuous geographical area, eg major roadworks, cable laying contracts, etc, is also considered a transient construction site.
Source: YourDictionary