On the 20th June 2011, the Internet Corporation for Assigned Names and Numbers (ICANN), announced its decision to allow applications for generic Top Level Domains – gTLDs. In essence, this decision opens the floodgates of domain name creativity; this is no longer a <.com> world, restricted by locality (<.br>, <.uk>) by classification (<.edu>, <.mil>) or by company structure (<.com>, <.org>, <.biz>). The revolution has begun! Own a restaurant? Apply for <.food>, <.menu>, <.eat>, <.dine>. Run your own clinic? Apply for <.med>, <.doc>, <.cure>. In the adventure industry? Look at <.snow>, <.ski>, <.dive>!
The new gTLD process has been a work in progress – but the finishing touches are now being made, and the world is preparing for the emergence of a revolutionised internet directory.