The fledgling boutique has already picked up some notable new clients like ...
The timing was right for a change.
--------XX’s clients -- mostly major Hollywood studios and media companies -- were increasingly chafing at the rates he and his colleagues charged at Los Angeles-based litigation giant XYZ.
--------So XX and fellow media-focused XYZ partners BB and RR took a leap of faith in May and left the prominent firm to start their own litigation boutique in Los Angeles, called XX RR & RR.
--------"The three of us needed to choose the path that would most benefit the clients," XX said.
With the economy just starting to climb out of its slump, it may seem a risky time to launch any new venture. Kendall insists that the recession created the ideal conditions to start a new firm, thanks to the growing thriftiness of clients. The plan for the new firm was fairly simple: lower billing rates, more flexibility to enter into alternative fee arrangements and significantly lower overhead than their former firm.
--------Five months in, the trio's gamble seems to be paying off.
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