COME SEPTEMBER

Filme: Quando Setembro Vier
Tema original do filme (orquestrado):  http://www.youtube.com/watch?v=obAeZPfSMwk
              
E já que o assunto é filme:  Bridge on the River Kwai
http://www.youtube.com/watch?v=83bmsluWHZc&feature=related
              
[My God! This is a dead giveaway about my age!]
(A giveaway refers to a usually, but not always, unintentional disclosure or revelation. Dead in this idiom makes the term emphatic, and means certain.)

No longer the dismal science?

Puxa... bem que eu gostaria de ser um "happiness expert". Mais agradável do que ser um "sadness expert..."
            "One of the more surprising growth industries to have taken off during the current period of economic downturn and austerity has been “the happiness industry”—the increasing activity of economists (not philosophers) who study what constitutes happiness and make recommendations to governments about how best to increase it. This industry has recently achieved an early pinnacle of success with the publication of the first World Happiness Report. Commissioned for a United Nations Conference on Happiness, under the auspices of the UN General Assembly, it bears the imprimatur of Columbia University’s Earth Institute and is edited by the institute’s director, Jeffrey Sachs, and two happiness experts, Richard Layard of the London School of Economics and John Helliwell of the University of British Columbia. The report unmemorably finds that the world’s happiest countries world are in northern Europe (Denmark, Norway, Finland, Netherlands) and the most miserable are in Africa (Togo, Benin, Central African Republic, and Sierra Leone). "
[More: The Economist - http://www.economist.com/blogs/newsbook/2012/04/happiness-0?fsrc=nlw|newe|4-6-2012|1317139|35191642|

GOOD FRIDAY

Sexta-feira Santa
          Good Friday (from the senses pious, holy of the word "good"), is a religious holiday observed primarily by Christians commemorating the crucifixion of Jesus Christ and his death at Calvary. The holiday is observed during Holy Week as part of the Paschal Triduum on the Friday preceding Easter Sunday, and may coincide with the Jewish observance of Passover. It is also known as Black Friday, Holy Friday, Great Friday, or Easter Friday,though the latter normally refers to the Friday in Easter week.
From: Wikipedia

GET UP TO = "APRONTAR"

Definition: to do something that others may disapprove of. This disapproval is often serious, but can also be mock or humorous disapproval. [British]
E.g.1. I don’t want my boyfriend to go on holiday on his own. I am worried about what he might get up to.
E.g.2. The children are very quiet upstairs; I wonder what they’re getting up to.
E.g.3 Hi Paul! How are you? What have you been getting up to recently?
This phrasal verb can’t be separated.
Source: Knight's English

QUARESMEIRAS

UK: National Cleavage Day

Dia do Decote! Cada uma!

I want to be alone: the rise and rise of solo living

The number of people living alone has skyrocketed. What is driving the phenomenon? And solo dwellers Colm Tóibín, Alex Zane, Carmen Calli and others reflect on life as a singleton
http://www.guardian.co.uk/lifeandstyle/2012/mar/30/the-rise-of-solo-living
solo living = solitary living = solo dweller = singleton

BIGs, BRICS and PIIGS

BIGs   = Brazil, Italy and Germany
BRICS = Group of Global Emerging Countries: Brazil, Russia, India, China and South Africa
PIIGS  = Portugal, Ireland, Italy, Greece and Spain

DISMAL SCIENCE >< GAY SCIENCE

Dismal Science = Ciência da Tristeza / Lúgubre / Sombria
Gay Science = Ciência Gaiata ou da Alegre Sabedoria (Nietzsche). [No terceiro capítulo deste livro é lançado o famoso diagnóstico nietzschiano: “Deus está morto. Deus continua morto. E fomos nós que o matamos”, proferido pelo Homem Louco em meio aos mercadores ímpios (§125).”

What keeps cut flowers fresh longer?

http://wiki.answers.com/Q/What_keeps_cut_flowers_fresh_longer

BECK AND CALL

at your beck and call = às suas ordens, à sua disposição
I am at the beck and call of my clients. When I have to meet the expectations of several of them at the same time...[ Houston, we have a problem here...]

IDIOMS

let alone                         quanto mais, muito menos, sem falar em 
let be                               deixe estar
let down gently             ir mais devagar, afrouxar
let drop/fall/slip            deixar cair
let go                               não mais preocupar-se com
let in on                           contar a alguém sobre um plano secreto
let know                          avisar, informar
let loose                          deixar solto
let off                              disparar, descarregar, ser clemente
let on                               contar a alguém algo que deveria ser segredo
let oneself go                soltar, não se conter
let oneself in for           fazer algo que irá causar problema
let out                             alugar, fechar
let someone alone       deixar em paz
let someone down       desapontar, decepcionar
let someone have it     gritar com alguém por estar zangado com ele/ala
let up                               afrouxar, amainar
let up on                         afrouxar, ser tolerante

NO CODE / DNR

Hands Off! Do Not Resuscitate
From Angela Morrow, RN, former About.com Guide
Make your wishes regarding end-of-life care known.
(…)
Instituting a Do Not Resuscitate or a No Code Order
          In a hospital, an order to withhold resuscitation is commonly called “no code." Only a doctor can write an order for a patient to be “no code."
(...)        If you or your loved one is in a nursing home, you would need to sign a Do Not Resuscitate - DNR form to formally let the nursing home’s staff know that you don’t want to be resuscitated. (...) Most nursing homes have forms in addition to DNRs, sometimes called "Preferred Intensity of Care" (PIC) forms. These forms allow you to make decisions about whether or not to be hospitalized or receive antibiotics, IVs and artificial nutrition.
More: http://dying.about.com/od/planningahead/a/DNR.htm

SAINT PATRICK'S DAY

Saint Patrick is the patron saint and national apostle of Ireland. St Patrick is credited with bringing christianity to Ireland.
           St Patricks Day is a time for Fun Runs, walks & mini marathons, Parades, Parties & having a wee glass of Murphys. It is also a time for fun & a time to think of loved ones across the water.



IRISH PUBS WORLDWIDE
         From Shamrocks to shenanigans, for Paddy's day, the place to go is an Irish Pub!! Drink, sing and wear the green! On St Patricks Day Irish Pubs all over the World attract all sorts plus the Irish and non-Irish alike.
         Em Londres, hoje é o dia em que os amigos vestem verde ou pintam um trevo de 3 folhas no rosto, se encontram em uma determinada estação de metrô, tomam o “tube”, descem na estação seguinte, visitam o pub mais próximo, tomam um chope e partem para a próxima estação. Quem estará de pé no fim da linha?

JOKE OF THE DAY

The past, the present and the future walked into a bar. It was tense.

EFFICACY / EFFECTIVENESS / EFFECTUAL / EFFICACIOUS / EFFICIENT

       Efficacy (n.): Power or capacity to produce a desired effect; effectiveness.
eficácia= (sf.): 1  Qualidade do que é eficaz, capacidade de produzir o efeito desejado ou esperado [ Antôn.: ineficácia.].  2  Capacidade de realização de tarefas com eficiência, com bons resultados
        Effective (n): A soldier or a piece of military equipment that is ready for combat: "The 'company' was no more than two platoons of effectives" (Tom Clancy).
        Effective (adj): Having an intended or expected effect. Producing a strong impression or response; striking: gave an effective performance as Othello.Operative; in effect: The law is effective immediately. Existing in fact; actual: a decline in the effective demand. Prepared for use or action, especially in warfare.
effectiveness (n).
        SYNONYMS effective, effectual, efficacious, efficient. These adjectives mean producing or capable of producing a desired effect: an effective reprimand; an effectual complaint; an efficacious remedy; the efficient cause of the revolution.

ENTERPRISING = QUICK WITTED ≠ OPPORTUNIST

If you want to praise people for taking legitimate and skilled advantage of opportunities that spring up, it is better to call them “enterprising” or “quick-witted.”
          When applied to people, the label “opportunist” usually has negative connotations. It implies that the people so labeled take unprincipled, unfair advantage of opportunities for selfish ends. Opportunistic people are often also regarded as exploitative. The term is often used to label unscrupulous politicians who seek to manipulate voters in their favor by exploiting certain issues or opportunities in an unethical way. 
         Sports commentators who call the skillful interceptor of a pass in football an “opportunist” are misusing the word. 
        The specialized meaning of “opportunistic” in biology does not cause problems because the people who use the word in this sense know what it describes: the ability of a species to exploit a previously unexploited ecological niche.
Source: http://public.wsu.edu/~brians/errors/opportunist.html

DIA DA MULHER / WOMEN'S DAY

EM NÍVEL DE ou A NÍVEL DE?

http://www.brasilescola.com/gramatica/a-nivel-ou-nivel-de.htm

INGENUITY ≠ CREDULITY = GULLIBILITY ≠ CREDIBILITY

       Ingenuity is the process of applying ideas to solve problems or meet challenges.Inventive skill or imagination. Imaginative and clever design or construction: a narrative plot of great ingenuity.  An ingenious or imaginative contrivance. E.g.: Her ingenuity saved our project.
       Credulity is the tendency to believe whatever one is told. E.g.: The lawyer then challenged the credulity of the witness. "Credulity is the mark of a feeble [weak] mind."
       Gullibility is a failure of social intelligence in which a person is easily tricked or maniupulated into an ill-advised course of action. It is closely related to credulity, which is the tendency to believe unlikely propositions that are unsupported by evidence
       Credibility is being worthy of belief. E.g.: “Witness credibility is measured through five categories: expertise, reliability, trustworthiness, objectivity, and dynamism. While other characteristics certainly influence perceptions of credibility, these five factors comprise the basis for believability. In order for a witness to be perceived as fully credible, all five categories must be present.”

DEBASE = CAIR EM DESUSO

tr.v., To lower in character, quality, or value; degrade. See synonyms at adulterate, corrupt, degrade.
- dead-as-a-doornail words [Palavras que caíram em desuso].
- “XXX wonders if there are other thoroughly debased single words. I humbly suggest ‘iconic’”.
- O conceito “socialização” caiu em desuso?
- Esta prática caiu em desuso.  {This practice [has fallen into disuse / abeyance / by the wayside / out of use / is no longer used / came off the list / fell into obvliion / became obsolete / fell out of sight /; fell from use / is doomed to disappear / has been abandoned / is outdated >< updated / ]  

MARCH 3: GIRLS' DAY

          Originating in Japan, the 3rd day of the 3rd month has been dubbed Hina Matsuri or more commonly known as Girl's Day. Celebrated in Japan it is also celebrated by many cultures in other countries (e.g.: Hawaii. Traditionally, families with daughters set up a doll display in their home of either a single female doll and/or a male and female doll together. They also offer rice crackers and perhaps small trinkets while they pray for the good health and happiness of their daughters.
         It's mostly a day that parents get their daughter a small gift or take her for a treat. It's also a day when mother's spend extra quality time with their daughters. 
[Boy's Day is May 5th (05/05)!]

LEAP YEAR - FEBRUARY 29

Leap Year has been the traditional time that women can propose marriage to men.
          When the rules of courtship were stricter, women were only allowed to pop the question on one day every four years. That day was February 29th. Ainda dá tempo!

"A wise man sees as much as he ought, not as much as he can."

- Michel de Montaigne

WELLIES: These Boots Were Made For Walking

Wellies: Chiefly British, pl.,-lies. A Wellington boot. Often used in the plural. [galochas]

Nancy Sinatra: http://www.youtube.com/watch?v=WLenuBXt2RE

You keep saying you've got something for me.

something you call love, but confess.

You've been messin' where you shouldn't have been a messin'

and now someone else is gettin' all your best.
      These boots are made for walking, and that's just what they'll do
      one of these days these boots are gonna walk all over you.
You keep lying, when you oughta be truthin'
and you keep losin' when you oughta not bet.
You keep samin' when you oughta be changin'.
Now what's right is right, but you ain't been right yet.
      These boots are made for walking, and that's just what they'll do
      one of these days these boots are gonna walk all over you.
You keep playin' where you shouldn't be playin
and you keep thinkin' that you´ll never get burnt.
Ha!I just found me a brand new box of matches yeah
and what he know you ain't HAD time to learn.
      These boots are made for walking, and that's just what they'll do
      one of these days these boots are gonna walk all over you.
Are you ready boots? Start walkin'!

TERÇA-FEIRA GORDA / QUARTA-FEIRA DE CINZAS

Shrove Tuesday (or Fat Tuesday) = Terça Feira Gorda = Mardi Gras

The terms "Mardi Gras", "Mardi Gras season", and "Carnival season", in English, refer to events of the Carnival celebrations, beginning on or after Epiphany and culminating on the day before Ash Wednesday (Quarta-feira de Cinzas). Mardi gras is French for Fat Tuesday, referring to the practice of the last night of eating richer, fatty foods (hence,.the Pancake Day, which uses the last supplies in the kitchen) before the ritual fasting of the Lenten season, which begins on Ash Wednesday (also referred to as Shrove Tuesday), from the word shrive, meaning "confess." Related popular practices are associated with celebrations before the fasting and religious obligations associated with the penitential season of Lent. Popular practices include wearing masks and costumes, overturning social conventions, dancing, sports competitions, parades, etc.

PANCAKE DAY

"Get your frying pans at the ready folks, February 21 is Shrove Tuesday and this year's pancake action need not be confined to the kitchen. Pancake races across the city will see everyone from builders to hipsters to MPs and even Time Out journalists tossing their way towards the finish line. Dress up and join in or chomp a bit of batter from the sidelines. And don't worry if your pancakes turn out to be a flop, you can always check out the best places in London to get a pancake. Easy peasy lemon squeezy."
http://www.timeout.com/london/feature/2151/how-to-celebrate-pancake-day-2012-in-london

STYLE GUIDE

The first requirement of The Economist is that it should be readily understandable. Clarity of writing usually follows clarity of thought. So think what you want to say, then say it as simply as possible. Keep in mind George Orwell's six elementary rules ("Politics and the English Language", 1946):
1.     Never use a Metaphor, simile or other figure of speech which you are used to seeing in print.
2.     Never use a long word where a short one will do (see Short words).
3.     If it is possible to cut out a word, always cut it out (see Unnecessary words).
4.     Never use the Passive where you can use the active.
5.     Never use a foreign phrase, a scientific word or a Jargon word if you can think of an everyday English equivalent.
6.     Break any of these rules sooner than say anything outright barbarous (see Iconoclasm).
Read the full Style Guide introduction: The Economist: http://www.economist.com/styleguide/introduction

BYOD

Bring Your Own Device: The End of the Work PC
The number of employees bringing their own devices to work is on the rise. By the end of 2013, approximately 33% of business intelligence will be consumed from a mobile device, which is just remarkable given a couple of years ago the number was zero. One thing seems sure: companies have to make decisions about how they are going to handle employee demands to use their own devices, or risk devices being used on the network without their knowledge.

SOLO LIFE: THE SINGLETONS

Singletons: Esse termo veio para ficar!
"The proliferation of solitary dwellers is the subject of Eric Klinenberg's new book, "Going Solo: The Extraordinary Rise and Surprising Appeal of Living Alone".
"Kate Bollick's essay "All the Single Ladies" in the Atlantic. It is a first-person account of becoming a singleton. "
"Singleton life seems to be something that every person experiences as a private matter, but in fact it's a major and widely shared part of our social condition. We need to step back and think about how we got here and what it means for us now."
" I lived alone in graduate school and really enjoyed the experience. I enjoyed the freedom to do what I wanted to do when I wanted to do it, whether that meant going out late at night or leaving the country on a whim. I enjoyed the solitude. It allowed me to be productive in my work and in my own personal life. I look back on it as a key experience. For me, it was a pivotal point. It was how I grew up. Now that we delay marriage as long as we do, living alone is a vital part of becoming an adult."
"http://www.economist.com/blogs/prospero/2012/02/qa-eric-klinenberg?fsrc=nlw%7Cnewe%7C2-17-2012%7Cnew_on_the_economist