Before signing, read the fine print.
assinar, leia tudo/o texto em letras pequenas)
Fine print, small print, or
"mouseprint" is less noticeable print smaller than the more obvious
larger print it accompanies that advertises or otherwise describes or partially
describes a commercial product or service.
The larger print that is used in conjunction with fine print is used by
the merchant in effect to deceive the consumer into believing the offer is more
advantageous than it really is, via a legal technicality which requires full
disclosure of all (even unfavorable) terms or conditions, but does not specify
the manner (size, typeface, coloring, etc.) of disclosure.
print often says the opposite of what the larger print says. For example, if
the larger print says "pre-approved" the fine print will say
"subject to approval." Especially in pharmaceutical advertisements,
fine print may accompany a warning message, but this message is often
neutralized by the more eye-catching positive images and pleasant background
music (eye candy).
Sometimes, television advertisements will flash text fine print in camouflagic
colors, and for notoriously brief periods of time, making it difficult for the
viewer to read.
of fine print has become a standard method of advertising in certain
industries, particularly those selling a higher-priced product or service, or a
specialty item not found on the mainstream market, or involving a signed
contract. The practice, for example, can
be used to mislead the consumer in reference to an item's price, its value, or
the nutritional content of a food product.
regulations state that, for an advertised offer to be lawful, the terms of the
offer must be clear and conspicuous, not relegated to fine print.