7.24.2012

7.12.2012

July 12: ORANGEMEN’S DAY

People in Northern Ireland annually celebrate Orangemen's Day to commemorate the Battle of Boyne, which occurred on Ireland’s east coast in 1690. It is a bank holiday on or after July 12 and often features marches. This day is known as "Orangemen's Day", "Orange Day", "the Glorious Twelfth" or just "the Twelfth".
What do people do?
In many towns in Northern Ireland, marches or walks are held by organizations with a Protestant orientation. The marching season lasts from April until August but the Glorious Twelfth (of July), or Orangemen's Day, is particularly important. Many marches are organized by Lodges of the Orange Order and are accompanied by a marching band.
         Participants in the walks, or marches, often wear dark suits, although they may remove their jackets if it is hot. Traditionally, they also wore black bowler hats and white gloves, although these are not as common now. The participants also wear collarettes. This type of collarette is made from a long thin piece of cloth, which is draped around the neck of the wearer and joined to form a “V” shape at the front. Many collarettes are made from orange cloth, although there may be other colors. The collarettes bear the number of the lodge that the wearer belongs to and a range of badges showing the person’s positions in or degrees from the lodge.
        Many lodges carry at least one flag during the marches. This is normally the Union Flag, sometimes known as the Union Jack, although some carry Scottish, Ulster or Orange Order flags. Many lodges also carry one or more banners. These display the name and number of the lodge on one side. The other side often displays images of William of Orange, deceased lodge members, local landmarks or the bible with a crown.

7.08.2012

NOME COMERCIAL / NOME FANTASIA / TÍTULO DO ESTABELECIMENTO

AKA (Also Known As, vulgo)
Trade / Commercial / Assumed / Fictitious Name
Fanciful Trademark/Mark
USA:                           DBA, dba, d/b/a – doing business as
Oregon:                     assumed business name
WA:                            trade name
Other U.S. States:   trade style; fictitious business name
Canada:                     o/a – operating as
UK, Australia, Hong Kong, New Zealand, Ireland, South Africa:  t/a – trading as
Japão:                        yago (屋号?)

7.07.2012

Do what you know well

It is clear to me, and it is increasingly clear to clients, that no one is a "Jack of all trades." The ability of prospects to evaluate the service before committing to purchase, understand what they need, and crucially know what good looks like, will mean that many so called full service providers will fail, because they just can't do it all.
[...]
It's time to recognise the advantages of specialisation. Gone are the days when a generalist was seen as having an advantage. If you can be known as a specialist in one or two areas that are highly attractive to customers, then you are on the right track. But you have to be able to deliver, because clients now have all the information they need to make a judgment.”
by Chris Crossland

7.04.2012

Surf and turf (US/UK) = Beef and Reef (Australia) meal = Mar e Terra (Brasil)

       ”Surf and turf” is a restaurant term referring to an entree which includes a portion of meat and a portion of seafood. Some people sneer at the concept, arguing that a surf and turf meal is simply a showy extravagance, since it usually incorporates expensive ingredients and can be the most expensive thing on the menu. Steak houses and mid-range restaurants, especially along the American coastline, frequently offer this main course, usually indicating that it is a surf and turf plate on the menu.
      The term appears to have originated along the Atlantic Coast of the United States. The “surf” in the title clearly refers to seafood, usually lobster or another crustacean. “Turf” is any type of grass-fed land animal, but usually refers specifically to beef in the form of steak. In the late 1960s, restaurants along both coasts were using the term, often in advertisements designed to highlight the range of offerings at the restaurant. In Australia, the dish is better known as “beef and reef.”

7.02.2012

Dietitian vs Nutritionist

http://www.diffen.com/difference/Dietitian_vs_Nutritionist
        nutricionista  (Brazil) = dietitian (EUA)
        nutrólogo = "nutritionist"; "medical nutritionist" (nutrição clínica)
When trying to choose between a nutritionist and a dietitian, know that there are important differences in their qualifications, scope of expertise and legal status as practitioners.